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Verizon FiOS
2014 World Cup Campaign 


[From Press Release]
Estadio FiOS scored big with the Latino community by connecting with one of their key passion points—soccer—to educate on Verizon. Key bilingual messages emphasized how Verizon FiOS services could maximize watching FIFA World Cup matches. The activations took place in five markets, including New York, Mid-Atlantic, Tampa, Dallas and Los Angeles. The experiential tour and social media campaign featured legendary footballer Carlos “El Pibe” Valderrama. 

VERIZON SOCCER EXPERIENCE SCORES WITH LATINO COMMUNITY

Project Overview
Client: Verizon
Project: Estadio FiOS 2014 FIFA World Cup Campaign
Agency: TDW + Co
Date: Summer 2014 
Services: Brand Strategy, Program Management, Account Management, Event Production







Events and campaign featuring Carlos “El Pibe” Valderrama

Events and campaign featuring Carlos “El Pibe” Valderrama
5-city experiential tour




Verizon.com integration
Social media creative