Nike Just Do It HQ x Samsung Brand Partnership
Brand partnership between Samsung x Nike for the Just Do It HQ Cafe executed by Chef Mary Shenouda (@paleochef)[From Press Release]
In 1988, Nike inspired a revolution in sport participation. That inspiration came from a series of advertisements tagged with three simple words: Just Do It.
Since then, the phrase has become Nike’s guiding philosophy for innovation in performance products, athletic experiences and industry-defining services.
To mark the 30th anniversary of this call to action, Nike is creating a series of physical spaces and experiences across the country that enable new generations of athletes to enter that chase for greatness.
Project Overview
Client: Samsung
Campaign: Just Do It Cafe by Chef Mary Shenounda at Nike Just Do It HQ
Agency: RQ
Date: Summer 2018
Services: Brand Strategy, Partnership Management, Account Management
Nike training via invite-only sessions 
Samsung cafe curated and managed by Chef Mary Shenouda
Appearances by Lebron James, Laurie Hernandez, Russell Wilson, and more Nike athletes