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Nike Super Bowl 50

[From Press Release]
Since its kickoff, the 2015-16 NFL season has exhibited a particular shine. On the field, 50-yard markers were gilded. On the sidelines, coaches and players paraded the Nike Football Champ Drive Collection, adorned with gold-trimmed logos. These gleaming details hinted at the Super Bowl’s golden anniversary, which officially occurs February 7 in the San Francisco Bay area, where Nike will unveil two celebratory collections: the Super Bowl 50 Nike Gold Collection (Nike Football and Nike Training) and the Super Bowl 50 Nike Speed Destroyed Collection (Nike Sportswear).

Project Overview
Client: Nike
Campaign: Speed Destroyed (Super Bowl 50)  
Agency: Omelet
Date: February 2016
Services: Account Management, Event Production