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Cerave Skincare You Want to Share campaign

Project Overview
Client: CeraVe (L’Oreal)
Campaign: Skincare You Want to Share
Featuring: Emma Chamberlain, Derm Doctor Dr. Shah
Agency: Media.Monks
Date: March 2022
Services: Account Management, Social Strategy, Creative, Influencer Identification and Management, Content Delivery, Production, Reporting
The “Skincare You Want to Share” campaign aimed to reach and resonate with a wide range of consumers by tapping into audience insights, native platform features and authentic influencer content to amplify the brand. Cerave tapped creators who were already massive Cerave advocates to help expand reach on TikTok: a dermatologist, a dermatology-resident, a skin influencer and a “curious consumer." 

The campaign drove a significant search spike, defending the brand’s position as the #1 most-searched brand on Google. In fact, website visits from over 35 countries nearly crashed the CeraVe website service, with a 3,000% increase in traffic – the most ever.
  • Canada experienced a sell-out surge with 23% growth in March and 28% growth in April.
  • CeraVe became the #1 L’Oréal Brand on Amazon in the body category in the brand’s top 5 largest European markets
  • CeraVe became the #2 emollient brand in Spain, with 8.3 market share – up from 4.3%
  • Turkey broke records with the most units ever sold from in a single day
  • Israel saw a 35% increase in sell out in Superpharm both online and offline
  • Became the #1 brand in the derm cosmetic market in Panama
  • Mexico made history, driving 1 million units sold


Award
 Silver Winner - Pro Awards
Best Health & Wellness Campaign











Mark