CBS Star Trek: Picard x Alfred brand partnership & campaign
[via duncanchannon.com]
DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.
The campaign began with a CBS takeover of all Alfred Coffee shops in LA. We married custom designs of iconic Alfred Coffee cups and murals with inspiring quotes from Star Trek’s legendary screenwriter. The partnership was also featured on Alfred and CBS Studios’ social media channels via Instagram posts and a story that called for members of the Television Academy to vote for the CBS original series, Star Trek: Picard ,ahead of the final Emmy Awards voting deadline.
The partnership was an incredible success and it is an honor to congratulate CBS Studios on Star Trek: Picard’s five Emmy Award nominations.
Project Overview
Client: CBS Television Studios Campaign: Star Trek: Picard 2020 Emmy Awards For Your Consideration campaign
Partner: Alfred Coffee Inc. Agency: Duncan Channon Date: July 2020 Services: Account Management, Brand Strategy, Partnership Management
