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SAYRA MORÁN HOLZMANN


Creator economy strategist with 15+ years crafting award-winning influencer, talent, and experiential programs that connect brands to culture and drive meaningful business impact.


Clients
  • AbInBev
  • Adidas
  • Amazon
  • American Cancer Society
  • AT&T
  • California Department of Public Health
  • Caesars Entertainment, Inc.
  • CBS Broadcasting Inc.
  • Disney
  • Entertainment One
  • e.l.f. Cosmetics
  • FX Networks
  • General Motors Company
  • Google
  • Hasbro
  • Havaianas
  • HBO Max
  • HP Inc.
  • iHeartRadio
  • Instacart
  • International Olympics Committee (IOC)
  • Johnson & Johnson
  • Joolz
  • Kraken Cryptocurrency Exchange
  • Kona Brewing Co.
  • Lenovo
  • LG
  • L'Oréal S.A. (Armani Beauty, CeraVe, L'Oréal Paris, Maison Margiela Fragrances, Skinceuticals, Urban Decay, YSL Beauty)
  • Marriott Hotels
  • Meta
  • Netflix
  • NBCUniversal
  • Nike
  • Pearson
  • Republic Services
  • SAG-AFTRA
  • Samsung
  • SC Johnson
  • Sephora
  • TikTok
  • TripAdvisor
  • UNICEF USA
  • Unilever (Dove, Hellmann’s Mayonnaise, Sir Kensingstons)
  • University of Washington, Communications Department
  • Verizon
  • Waste Management
  • Wayfair
  • WeTransfer
  • YouTube

Contact
sayra.moran@gmail.com
LinkedIn
Resume (PDF)
             

Services

  • Campaign Strategy & Full Execution
  • Creator & Talent Sourcing and Management
  • Owned-Social Content Direction & Production
  • Gifting / Seeding Program Management
  • Event Production & Management
  • Live Shoot & Stream Production
  • Team Leadership, Management & Operations
  • Performance Tracking & Reporting


PORTFOLIO
Google Play Live virtual event

YSL Beauty always-on influencer program & campaigns

“Built by all of us” Creator Campaign for Meta

Maison Margiela Fragrances “Replica” influencer campaign 

Samsung Home Appliances influencer program
Emma Chamberlain for CeraVe

TikTok 2021 Global Pride Campaign

SAG-AFTRA awards social media campaign
Celebrity partnership with Taboo from the Black Eyed Peas for the American Cancer Society


SKILLS & EXPERTISE

  • Creator & Influencer Partnerships
  • Strategy & Creative Development 
  • Casting & Talent Identification
  • Outreach, Negotiations & Contracting
  • Content Briefings & Delivery

  • Content Strategy & Development

  • Data & Insights Analysis

  • Event Production & Planning
  • Event Management
  • Vendor Management
  • Financial & Operational Management
  • Team Leadership & Departmental Management
  • Integrated Marketing
  • Social Media Marketing